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My mom never let me get far without saying thank you. It’s a value that’s gotten me far in my personal and professional life, and its power can be seen in interactions with customers online as well.
No matter what you’re thanking them for - making a purchase, signing up for a newsletter, or simply visiting your page for the first time - customers are bound to smile when they see those two words pop up. Thank you.
But a smile isn’t all you can get from this kind of page on your website. If you take the time to optimize your thank-you, you’ll wind up with even more reasons for gratitude.
How To Get the Most Out of Your Thank You Page
There are so many ways to optimize thank you pages. Sure, giving your customers an extra boost of dopamine post-purchase is a plus, but if that's all you're doing you're leaving valuable opportunities on the table.
Here are some innovative and exciting ways to keep the party going down to the last thanks.
Ask for Referrals
As wonderful as it is to have the business you’re being thankful for, it’s waaaaaaaay more exciting to turn that business into more! That’s why my favorite way to spruce up thank you pages is with a call to refer.
This works great because it uses all those happy feelings your customers get from engaging with your company and channels it towards bringing in more interest. If you offer a discount or other fun reward for referrals, the good times never end.
Referral programs are already one of the most effective (and expense-friendly) forms of marketing around, and by building them into thank-you pages you practically guarantee that everyone will see them at the perfect time. No need for extensive email campaigns, extra ads, or even a separate page just for referrals. Everything is right at your customers’ fingertips the moment they need it most.
Get Social Media Shout Outs
Social media is an incredibly powerful vehicle for word-of-mouth marketing, and giving customers the chance to share their experiences is an excellent use of your thank you page. People are more likely to buy something if they see that someone they know and trust tried it out and had a great time. Just think about how social media has changed the way you shop.
With a simple "share now" button for Facebook, Instagram, Pinterest, or whatever site your target market is most likely to be on, you're able to capitalize on that sweet social media energy - without spending money on an ad!
For an extra punch, you can couple this tip with a referral program.
Get Engagement With Other Content
If your team has taken the time to make stellar content like a blog, video, or podcast, a thank-you page is a great place to let customers know about it!
If you’re thanking them for a purchase, this is a great time to let them know more about your product or service. Think of the next steps and tips to get the most out of the experience.
Video content’s effect on conversion rates is staggering, so it’s always good to have an eye-catching vid for people to check out.
Edge this in with some incentives - receiving exclusive content or a discount code for engaging with your content - and you've got yourself a customer who is likely to stick around for way longer than a few clicks.
Set Up a Survey
Asking for feedback is a great way to find out what your customers like and what you could do even better. What better time to get some info than when people are already engaged with your site?
If you decide to include a survey in your thank you page, keep it concise by only asking a few questions. You can also let customers provide feedback through an open text box, but make this one optional so as not to throw customers off for completing everything else.
Instill Trust
As great as your content is, there’s nothing like letting your customers do the talking for you. By decking out your thank-you page with customer reviews, testimonials, and other user-generated content, you’re able to brag about how awesome your company is - but in a humble way.
User-generated content consistently produces a higher conversion rate, so it’s worth getting in front of people. However, if it’s not quite your style you can also throw down some logos from big names you’ve worked with.
Five Highly Effective Thank You Page Examples
Still a little stuck? No worries! Here are some of my favorite thank you pages from across the web for you to get inspired by.
Monk Manual
At Monk Manual, a big thank you is waiting for customers after signing up!
This planner company is serious about bringing timeless living and wisdom to the modern era, and you can see this passion shine through in their use of a referral program. After all, it’s one of the oldest bits of marketing magic around.
With an eye-catching image and clear call to action, Monk Manual keeps customers engaged and ready to share.
They even make it simple for users to visualize the rewards they could get for sharing. With everything coming together, this is a page that Monk Manual no doubt thanks itself for.
Marshall Fridge
Marshall Fridges put it loud and clear -- they're thankful for their customers and their purchase!
This brand capitalizes on its niche by theming every part of its thank-you page. Below a picture of the product that was purchased, users have three fun and unique calls to action.
Phrases like “Shout it Like a Rock God” encourage people to share their purchases on social media. It’s proof that with little thought you can carry your customer experience and brand image through to the very end.
Harry’s Razors
Harry’s proves it knows a thing or two about shaving off excess with this clean and precise thank-you page. With a straight-to-the-point thank you, a clear explanation of what happens next, and a simple ask, they ensure customers are willing to engage one last bit.
The survey they’ve embedded is easy to understand and takes very little effort, practically guaranteeing answers from everyone who buys their products. This allows them to ask pointed questions and continue to improve with every sale.
Thread Better
When customers land on ThreadBetter's thank you page, they're presented with a simple, yet effective offer: they get faster access to the service by referring folks.
As a Twitter thread automation platform, Threadbetter knows how important it is for things to be short, sweet, and simple. While they don’t necessarily say thank you on this page, it’s still encouraging and snappy.
It's a super chill way of running the referral program: users get to reap the benefits with no strings attached! Who doesn't love an "easy button" moment like that? In the end, both ThreadBetter and users get what they want.
Wemod
Wemod's thank you page is awesome - it covers social sharing, watching a video & provides some stats. 16,000+ reviews make for great social proof - it shows how experienced & liked they are.
Because they operate within such a specific gaming niche, Wemod really relies on user reviews, recommendations, and referrals to continue to grow. They know many of their new users won’t be familiar with their product, so offer ways to learn.
Adding social proof helps build trust, and doesn't take away from the main CTAs. It's important to keep things balanced, and Wemod's got it spot-on. Too much extra imagery might cause overload - it's best to keep it simple!
Thank You Page Best Practices
Allow me to lay out a few tips and tricks from my years as a marketer. These will help you optimize your optimization! Opti-ception!
Keep It Simple
Too much clutter on a page can be overwhelming and really discourage people from taking action. It is best to keep things straightforward.
Limit yourself to a few calls to action to ensure that your audience actually clicks on one. This is where it helps to have things that play into one another (think referral program and social media shoutouts.)
Gather Data
Why not give A/B testing a try? By running two versions of a page, you can get a decent grasp of which page yields the most conversions.
You can then use that data to help you optimize your page and make it even more successful! Testing allows you the opportunity to know what call to action excites your core user base.
Use Referral Software
Using software like ReferralHero can make integrating a referral call to action into your thank-you page a breeze!
For example, with single sign-on, there's no need for customers to log in again after purchasing - what could be easier?
Referral Software also allows you to keep track of all the referrals coming in, something that's going to come in handy when every single customer sees your program when they make a purchase!
Don’t Let Them Scroll
Place your call to action and optimization higher up on the page - this will make them easy to spot before people click away.
Visitors will decide if they're invested in the page in just a few seconds, so even though nearly every user will see it, you need to make sure they really look at it.
Thank You Thank You Thank You
I know it seems obvious, but make sure you actually say thank you to your customers on the page. This will get them excited about doing what you ask in the call to action.
Remember, at the end of the day, the point of a thank-you page is to express your gratitude.
The Bottom Line
Thank-You pages can be a nice touch for any online space, but when you take the time to add a call to action or a bit of extra content, you turn them into a valuable part of your marketing strategy.
Figure out what kind of optimization works best for your team, and then let the magic of good manners do its work.
And hey - thanks so much for reading.
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