How to create a referral campaign that doesn't suck
Most referral programs suck.
The majority of them are poorly designed and die out pretty quickly. But the ones that do succeed become a stable source of sustainable growth for their companies for years.
There are many factors that determine the success of a referral program, but one stands out loudly. The key to a successful referral program is preparation.
You don’t simply launch a referral program out of the blue without thinking about the reward you are going to offer or who your target audience is. Some people think that by simply installing ReferralHero on their website they are going to achieve get hordes of new customers (spoiler alert: it’s not gonna happen).
Instead, being prepared and planning ahead will not just make things MUCH easier but it will also generate far greater results.