Referral Marketing Crash Course

How do you grow a business with 1 million users and keep your customer-acquisition-cost (CAC) low?

Like most digital businesses, Jesse Neugarten - Dollar Flight Club's founder - had already tried the "usual suspects", paid ads and content marketing, with discouraging results.

Paid ads, like Google Ads and Facebook Ads, are difficult to set up correctly and tend get more expensive every year.

Content marketing requires you to create high-quality content and, even when it works, it takes a very long time to see the results.
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A cheaper, more sustainable acquisition channel

Then Jesse noticed a simple fact: many of his customers were already spreading the word about The Dollar Flight Club and referring their friends through word-of-mouth.

Also those referred people tended to be better customers than the ones acquired through other channels. They tended to cost much less to acquire. They tended to stick around for longer. They tended to become themselves ambassadors and refer their friends.

That's when Jesse realised the power of referral marketing to grow a business. Why keep investing in inefficient marketing channels when there's one that is much cheaper and far more effective?

So Jesse used ReferralHero to set up a simple ambassador program for his business and in just a few months it had increased The Dollar Flight Club's number of customers by 13%.
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What would a 13% lift in customers mean for your business?

Setting up a successful referral program can be hard, especially if it's your first time.

Luckily, you don't have to guess; we have created a free 5-day email course that will teach you how to design, setup and launch a successful referral program that will grow your business, including: how to find the right rewards, how to design a great user experience, how to keep your ambassadors engaged and much more.

Just enter your email address below and I’ll send it over.