Referral program case studies

Real referral programs. Real revenue.

See how home service companies, dental practices, SaaS teams and app founders use ReferralHero to turn happy customers into their best source of new business.

★★★★★
★★★★★
4.6 on Capterra
737,412 referrals tracked
6× average ROI
$300K
from 13 referred roofing projects
Integrity Roofing & Construction
611 jobs
completed from 3,062 referred visitors
Marygrove
170+
new patient referrals
Total Health Dental Care
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FEATUREDRoofingSeattle area, WA

How Integrity Roofing turned 13 referrals into $300K in completed projects

Integrity Roofing had happy customers but no automated way to track referrals or sync them with their CRM. A tiered reward, paid only after a job is finished and paid in full, now brings in $23K projects.

“We did not have a systematized way to track referrals that was automated and synced with our CRM.”
Katie Rains, Integrity Roofing & Construction
Read the case study →
$299,831
referral revenue
13
completed projects
$23,065
avg. project value

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Newest first. Every number comes from a live ReferralHero program.

Inside a program

How Marygrove turned 3,062 referred visitors into 611 jobs

A 90-year-old awning and pergola company launched its referral program in September 2025. Here is the whole funnel.

Referral funnel
Referred visitors3,062
Consultation requests · 32.6% of visitors998
Completed jobs · 61% of requests611
4,942
referral link shares
1,446
rewards issued
76,679
program subscribers
The reward structure
1Friends get $100 off when they request a consultation
2Advocates get a $100 gift card for each of their first two completed jobs
3Then $200 for every completed referral after that

“We looked at our cost to acquire a new customer and set an incentivized payout that was lower.”

Joshua Eberly · Marygrove

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4.6/5 stars on CapterraTrusted by 1,000s of businesses10+ years in business