Turn happy customers into your best marketing channel
Find your top advocates, reward them automatically, and track every referral from first click to final sale.
Trusted by thousands of businesses, from local service companies to global brands





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All-in-one referral management software
Build it, launch it, and see exactly what it earns, all in one place.
See who refers the most and who brings in the most revenue, so you know who to thank and who to activate.
Gift cards, cash, credits, or discounts. 14 reward structures, sent automatically when a referral converts.
Every lead, booking, purchase, and subscription is traced back to the person who sent it.
Credit referrals that never use a link, so offline recommendations still count.
One dashboard for referral revenue, return on rewards, your funnel, and your best advocates.
Rewards unlock only on real conversions, and risky referrals are flagged for review before anyone is paid.
Advocate experience
Each customer gets a branded dashboard with their own link to share, plus live status on every referral and reward. No link? Friends can just mention their name when they buy, book, or sign up.
Rewards
When a referral converts, ReferralHero emails the reward. Your customer picks how they want it, from a Visa prepaid card to 170+ gift cards or a charity. No checks, no spreadsheets, no tax paperwork.
Referral tracking software
Track each step of your funnel, from new lead to booked job, purchase, or active subscription. Rewards unlock only at the step you choose.
Analytics
Revenue from referrals, return on rewards, your full funnel, and your top advocates, in one dashboard. Finally see word of mouth as a real channel.
From local service companies to global brands.
ReferralHero helped us turn our customers into 183 active ambassadors and generate 100+ new referrals for our solar home services business.
With ReferralHero for every 100 people who sign up, we get roughly 13 new customers.
The referral program has been a great program that has helped our office immensely. Our families love to refer, and we are seeing more new patients every month.
Advocates always have their link, rewards stay in sync, and your team sees referrals right inside your CRM.











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See all 500+ integrations →Add referrals inside your app or site, and track sign-ups and conversions across platforms.
Most businesses choose Done For You: we plan, build, launch, and optimize your program, and start building within 48 hours. Prefer to do it yourself? Start for free on Basic or Pro.
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Still have questions? Our team is happy to help.
Talk to a referral expert →Referral marketing software runs your referral program for you. It gives each customer a personal referral link, tracks who referred whom, sends rewards when a referral converts, and shows how much revenue referrals bring in.
Referral programs reward customers for recommending you to friends, usually with gift cards, cash, or credits. Affiliate programs pay partners and creators a commission to promote you. ReferralHero runs both from one account.
Through each advocate’s referral link, plus a “Who referred you?” question on your forms for word-of-mouth referrals. Conversions sync from your CRM, scheduling, or checkout, so every sale is credited to the right person.
You decide. A referral can count when a lead signs up, books a job, makes a purchase, or stays subscribed. Rewards unlock only at the step you choose.
Yes. Pro includes unlimited self-serve campaigns, so you can run separate programs for different audiences, offers, or locations, each with its own rewards and tracking. Basic includes one campaign.
Yes. ReferralHero collects W-9s from advocates who need them and files their 1099s for you, so paying referral rewards never turns into tax paperwork.
Yes. Use the JavaScript API, REST API, or our iOS and Android SDKs to build a fully branded referral experience and track installs and in-app conversions.
Yes. Set a percentage reward on each purchase, choose whether it pays on the first transaction or on recurring ones, and cap the total each referral can earn.
With Done For You, our team starts building within 48 hours and handles the strategy, setup, and launch for you. On Basic or Pro, you can build your own campaign with the plug-and-play builder and launch whenever you're ready.
Yes. With Done For You, our referral experts plan, build, launch, and optimize your program, and we start building within 48 hours.
Our team plans, builds, and launches it for you, starting within 48 hours. Prefer to do it yourself? Start for free.