Referral marketing software

Turn happy customers into your best marketing channel

Find your top advocates, reward them automatically, and track every referral from first click to final sale.

★★★★★
★★★★★
4.6 on Capterra
737,412 referrals tracked
6× average ROI

Trusted by thousands of businesses, from local service companies to global brands

Men's Health logoOregon Shines logoCurve logoSlimDental logoHolidayPirates logoSolatube Home logoDerrick Law Firm logoTotal Health Dental Care logoLegends logoIntegrity Roofing & Construction logoCurrent logoBernard logoBarbell Apparel logoTrash Daddy logoipaymy logoTakeshido logoSchoenherr Roofing logoSynek logoBloom logoMarygrove logoSphere logo

All-in-one referral management software

Everything you need to run referral marketing

Build it, launch it, and see exactly what it earns, all in one place.

Find your top advocates

See who refers the most and who brings in the most revenue, so you know who to thank and who to activate.

Rewards on autopilot

Gift cards, cash, credits, or discounts. 14 reward structures, sent automatically when a referral converts.

Track first click to final sale

Every lead, booking, purchase, and subscription is traced back to the person who sent it.

Capture word-of-mouth

Credit referrals that never use a link, so offline recommendations still count.

Know your ROI

One dashboard for referral revenue, return on rewards, your funnel, and your best advocates.

Stop referral fraud

Rewards unlock only on real conversions, and risky referrals are flagged for review before anyone is paid.

Advocate experience

Give every customer a referral dashboard they'll actually use

Each customer gets a branded dashboard with their own link to share, plus live status on every referral and reward. No link? Friends can just mention their name when they buy, book, or sign up.

  • Your logo, colors, and reward offer
  • Word-of-mouth referrals credited by name
  • Every referral and reward, paid or pending
  • Works with or without a website, or inside your web app or portal

Rewards

Rewards that send themselves

When a referral converts, ReferralHero emails the reward. Your customer picks how they want it, from a Visa prepaid card to 170+ gift cards or a charity. No checks, no spreadsheets, no tax paperwork.

  • Visa prepaid, gift cards, cash, credits, or donations
  • Reward the referrer, the friend, or both
  • Tiered bonuses for your top advocates
  • W-9s collected and 1099s filed for you

Referral tracking software

You decide what counts as a referral

Track each step of your funnel, from new lead to booked job, purchase, or active subscription. Rewards unlock only at the step you choose.

  • Link clicks and word-of-mouth referrals
  • Conversions synced from your CRM or checkout
  • Suspicious referrals flagged before payout

Analytics

See exactly what referral marketing earns

Revenue from referrals, return on rewards, your full funnel, and your top advocates, in one dashboard. Finally see word of mouth as a real channel.

  • Referral revenue and return on rewards
  • Full funnel, from first share to sale
  • Your top advocates, ranked

Real referral programs, real results

From local service companies to global brands.

ReferralHero helped us turn our customers into 183 active ambassadors and generate 100+ new referrals for our solar home services business.

Jordan Reyes
Jordan Reyes
Marketing Director, Oregon Shines

With ReferralHero for every 100 people who sign up, we get roughly 13 new customers.

Jesse Neugarten
Jesse Neugarten
Founder, Dollar Flight Club

The referral program has been a great program that has helped our office immensely. Our families love to refer, and we are seeing more new patients every month.

Dr. Slim
Dr. Slim
Dentist, SlimDental

Works with the tools you already use

Advocates always have their link, rewards stay in sync, and your team sees referrals right inside your CRM.

ReferralHero HubSpot integration
ReferralHero Salesforce integration
ReferralHero GoHighLevel integration
ReferralHero ServiceTitan integration
ReferralHero Stripe integration
ReferralHero Shopify integration
ReferralHero Klaviyo integration
ReferralHero Mailchimp integration
ReferralHero ActiveCampaign integration
ReferralHero Intercom integration
ReferralHero Zoho integration
ReferralHero Zapier integration

Don't see your tool? We'll connect it for you, free.

See all 500+ integrations →

Built into your product

Add referrals inside your app or site, and track sign-ups and conversions across platforms.

JavaScript APIREST APIiOS SDKAndroid SDK
  • Track app downloads and in-app conversions
  • Referral status and rewards shown in your app
  • Our team can do the setup for you
Read the API docs →

We build it. You get referrals.

Most businesses choose Done For You: we plan, build, launch, and optimize your program, and start building within 48 hours. Prefer to do it yourself? Start for free on Basic or Pro.

Basic

$249/ month

7 Days Free Trial

Start For Free

AI-powered essentials to launch your referral program — built by you, powered by us

  • Plug and Play Campaign Builder
  • AI Insights
  • 1,000 Subscribers
  • 1 Self-Serve Campaign
  • 1,000+ Reward Payouts (cash, gift cards, charity donations, and more)
  • Campaign Analytics
  • Anti-Fraud Algorithm
  • Email Support

Pro

$399/ month

7 Days Free Trial

Start For Free

Everything you need to launch and scale — AI-powered, built by you, powered by us

  • Everything in Basic PLUS…
  • Unlimited Subscribers
  • Unlimited Self-Serve Campaigns
  • 500+ Integrations
  • Your Branding
  • Email & Chat Support
  • Add Multiple Account Admins
  • Javascript & REST API Access
  • Android & iOS Mobile SDK Access (with annual plan)
POPULAR

Pro + Done For You Service

Custom pricing

7 Days Free Trial

Book a Demo

Our AI-powered platform — fully built and managed for you

  • Everything in Pro PLUS…
  • Expert Strategy & Design:Tailored referral program crafted to fit your business needs
  • Full Setup & Launch:We handle the technical setup, so you don't have to
  • Ongoing Optimization:Regular check-ins to ensure your program performs at its best
  • Priority Support:Dedicated assistance whenever you need it

Compare all plan details →

Referral marketing software FAQ

Still have questions? Our team is happy to help.

Talk to a referral expert →

What is referral marketing software?

Referral marketing software runs your referral program for you. It gives each customer a personal referral link, tracks who referred whom, sends rewards when a referral converts, and shows how much revenue referrals bring in.

How is referral software different from affiliate software?

Referral programs reward customers for recommending you to friends, usually with gift cards, cash, or credits. Affiliate programs pay partners and creators a commission to promote you. ReferralHero runs both from one account.

How does ReferralHero track referrals?

Through each advocate’s referral link, plus a “Who referred you?” question on your forms for word-of-mouth referrals. Conversions sync from your CRM, scheduling, or checkout, so every sale is credited to the right person.

What counts as a successful referral?

You decide. A referral can count when a lead signs up, books a job, makes a purchase, or stays subscribed. Rewards unlock only at the step you choose.

Can I run more than one referral campaign?

Yes. Pro includes unlimited self-serve campaigns, so you can run separate programs for different audiences, offers, or locations, each with its own rewards and tracking. Basic includes one campaign.

Do you handle 1099s for referral rewards?

Yes. ReferralHero collects W-9s from advocates who need them and files their 1099s for you, so paying referral rewards never turns into tax paperwork.

Can I add ReferralHero inside my app or website?

Yes. Use the JavaScript API, REST API, or our iOS and Android SDKs to build a fully branded referral experience and track installs and in-app conversions.

Can rewards be a percentage of what the referral spends?

Yes. Set a percentage reward on each purchase, choose whether it pays on the first transaction or on recurring ones, and cap the total each referral can earn.

How long does it take to launch a referral program?

With Done For You, our team starts building within 48 hours and handles the strategy, setup, and launch for you. On Basic or Pro, you can build your own campaign with the plug-and-play builder and launch whenever you're ready.

Can your team set it up for me?

Yes. With Done For You, our referral experts plan, build, launch, and optimize your program, and we start building within 48 hours.

Let's build your referral program

Our team plans, builds, and launches it for you, starting within 48 hours. Prefer to do it yourself? Start for free.

4.6/5 stars on CapterraTrusted by 1,000s of businesses10+ years in business