Track & Grow Roofing Customer Referrals

AI Referral Program Software for Roofing Companies

In just 48 hours, we help you kickstart your AI-powered customer referral program.

★★★★★4.6/5 stars on Capterra
Trusted by 1,000s of businesses
10+ years in business
2x Cheaper Than Paid Roofing Leads
2x Faster Signed Contract Closes
Exclusive Leads, No Storm-Chaser Bidding Wars

You Get Referrals, Not Just Software.

Dominic Olley

ReferralHero has been a game changer for our business! In the home services and roofing industry, referrals are incredibly important.

Dominic Olley
Marketing Director, Schoenherr Roofing
Katie Rains

We’ve increased the number of referrals our company receives. I definitely recommend using them for any home service business.

Katie Rains
Head of Marketing, Integrity Roofing & Construction
Roofing contractor in a hard hat tearing off old shingles on a homeowner's roof during a roof replacement
“

A neighbor who just had a roof replaced is more convincing than any ad or online review.

Built for roofing companies

Why Roofing Companies Should Invest in a Referral Program

01

A roof is a purchase homeowners can’t judge themselves.

They can’t climb up and inspect the work, so they lean on someone they trust. A neighbor who just had a roof replaced is more convincing than any ad or online review.

02

Storm chasers and shared leads drive up your costs.

After every storm, out-of-town crews flood the market and lead vendors sell the same homeowner to several roofing companies. A referral arrives asking for you by name, with no bidding war.

03

Storms rarely hit just one roof.

When a customer refers a neighbor, there’s a good chance the whole street needs the same repair. One referral can turn into several jobs on a single block.

How a Referral Program Works for Roofing

Book a Demo →
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1 · Enrolled

Your customers are automatically enrolled.

2 · Shared

They share their link or simply mention your business through word of mouth, text, or social.

3 · Booked

Their neighbor becomes a new customer, booking an inspection or signing an estimate.

4 · Rewarded

Both parties unlock a reward, and you get a new customer!

Tracked and paid out automatically by ReferralHero
Platform essentials

What is ReferralHero?

Book a Demo →

Works with the Tools Roofing Companies Already Use

CRM matching: credits every referral to the closed sale, job, or deal.

Roofing & field service software
CRMs
Email
Automation
Developers
REST API
JavaScript API
Webhooks
iOS and Android SDKs

Works with AccuLynx, JobNimbus, ServiceTitan, Housecall Pro, Workiz, HubSpot, Salesforce, GoHighLevel, Zoho, Mailchimp, ActiveCampaign, Klaviyo, Zapier, n8n, and Make. ReferralHero offers 500+ integrations, including Zapier.

Results roofing businesses see

What To Expect From ReferralHero?

2x

More Jobs, Lower CAC

Up to 2x lower cost per lead than paid roofing advertising. Referred homeowners cost less to win, so every roof brings your average acquisition cost down.

2x

Faster Close Rates

Close signed contracts up to 2x faster. Referred homeowners already trust you, so inspections turn into signed estimates sooner.

Exclusive Leads, Bigger Projects

Referrals ask for you by name, so they’re never shared with competing roofing companies. They arrive pre-sold, and are more open to the full replacement, upgraded materials, and add-ons like gutters and skylights.

FAQ

Will referrals work if homeowners only replace a roof once every 20 years?

Yes. You’re not asking for a repeat purchase, you’re asking for an introduction to the neighbors, friends, and family who see the new roof from the street. ReferralHero prompts happy customers at the right moments, like job completion, and turns each share into a tracked lead.

How fast can we launch a roofing referral program?

Your AI-powered referral program build starts within 48 hours, and most programs launch in 1–3 weeks, so you can start inviting new customers to refer as soon as their roofs are finished. Book a demo and we’ll map your launch.

Does it work with our roofing CRM and estimating tools?

ReferralHero connects with roofing and field service software like AccuLynx, JobNimbus, ServiceTitan, Housecall Pro, and Workiz, CRMs like HubSpot, Salesforce, and GoHighLevel, and 500+ other integrations, including Zapier.

When do customers get their reward: at signed contract or after the job is done?

You choose. Reward on the signed contract, once the insurance claim is approved, or when the roof is complete, and ReferralHero tracks the referral and pays out automatically.

What is the ROI for typical roofing businesses using ReferralHero?

We typically see 4-8x ROI with our roofing and industry-adjacent businesses.

What Our Customers Say About ReferralHero...

We’ve worked with 1,000s of businesses just like yours.

5-star review by Dominic O., Marketing Director, Roofing: “Schoenherr Roofing LOVES ReferralHero.” ReferralHero has been a game changer for our business! In the home services and roofing industry, referrals are incredibly important.5-star review by Katie R., Head of Marketing, Roofing & Construction: “100% Would Recommend Referral Hero.” We've increased the number of referrals our company receives. I definitely recommend using them for any home service business.5-star review by Jeff H., Owner, Higher Education: “Powerful Growth Automation and Fantastic Customer Service.” It’s a powerful, reliable tool that makes launching and managing a referral program incredibly straightforward.5-star review by Joanna W., COO, Computer Software: “Great tool & great support!” ReferralHero is easy to implement and provides fantastic support when questions come up.5-star review by Steve D., CEO, International Trade and Development: “Highly Recommended!” Their product and service is top notch. I wouldn't hesitate to recommend them to anyone, or use them again myself.5-star review by Viola L., Health and Life Broker, Insurance: “If you do not have a referral system you need to enroll in ReferralHero!” I love how simple it is to use.5-star review by Sam R., CEO, Food & Beverages: “Cool company, cool team.” Super cool service. Would recommend to anyone trying to launch an effective referral program!5-star review by Kat D., Owner, E-Learning: “Best Customer Service.” The team at ReferralHero are very responsive and extremely helpful!5-star review by Eddie R., Marketing Director, Hospital & Health Care: “Clean interface.” Very customizable interface that lives on your website without any ReferralHero branding.5-star review by a verified CEO, Legal Services: ReferralHero had everything that we were looking for from referral software for our program. Compared to the competition for the same feature set, ReferralHero is quite cost-effective.

Now It’s Your Turn...

In just 48 hours, we help you kickstart your AI-powered customer referral program, trusted by 1,000s of home-service businesses, including roofing companies.

★★★★★ 4.6/5 stars on Capterra

Trusted by 1,000s of businesses

10+ years in business