This is ReferralHero. The friend who's paving your path to NFT success, one referral at a time.
In this case study, we dive into how Kabuni, a trailblazer in the web3 NFT space, achieved more than 3,000 referrals in just two months and how you can replicate their success!
Let's get started...
Referral Program Overview
Kabuni’s referral program offers participants the chance to become Referral Heroes in the web3 NFT ecosystem. By referring friends and family to Kabuni, participants earn Kabuni Shares, which serve as both rewards and a stake in the platform's success. This approach not only incentivizes community growth but also aligns participants with the platform’s future value, fostering a sense of ownership and promoting decentralized wealth distribution.
Referral Program Rewards
Kabuni's referral program offers three distinct ways to earn Kabuni SHARES:
- Sign-up Organically & Earn 1 Kabuni SHARE:
This reward is given for signups that occur without being directly referred by a participant.
- One Kabuni SHARE for Every Valid Email Signup via Your Referral Link:
For each valid email signup through a participant's referral link, one Kabuni SHARE is earned. For example, referring 20 valid email signups results in 20 Kabuni SHARES.
- Referral Reward: Earn 1 Kabuni SHARE for Every Dollar Spent by Your Referred Friend:
Participants earn 1 Kabuni SHARE for every dollar their referred friend spends on Kabuni SHARES, ChangeMaker NFTs, or SuperClub NFTs. For instance, if a referral makes a purchase worth $500, the participant receives 500 Kabuni SHARES as a reward. This 1:1 ratio applies to any amount spent.
These rewards are designed to motivate participants and enable them to accumulate Kabuni SHARES by engaging others in the Kabuni ecosystem.
Referral Program Participant Flow
"The most important aspects of running a successful referral campaign are ensuring clear communication and attractive incentives for participants."
- Nimesh Patel, Founder @ Kabuni
Participating in Kabuni's referral program is streamlined and user-friendly. Here’s a step-by-step guide:
Step 1
Users start by visiting the dedicated program landing page.
Step 2
To join the referral program, users click the “Join the Kabuni Referral Hero Program” button and provide their name and email address.
Step 3
Participants receive a confirmation email to verify their email address, ensuring accuracy and account verification.
Step 4
Once signed up, participants are shown a user-friendly share widget. This widget displays their unique referral link, a button to easily copy the link, and social share options for Facebook, Twitter, WhatsApp, Facebook Messenger, and email. It also highlights the rewards participants can earn by referring friends. At the bottom of the widget, participants can track their referrals, rewards, and leaderboard position.
Step 5
As an example, participants can share their referral link with a pre-populated message on Twitter. This message can be personalized and shared with their networks to encourage others to join the platform.
Step 6
When a participant's friend clicks on the referral link, they are directed to the program landing page. This creates a viral loop, where new participants are introduced to Kabuni through their friends' invitations.
Step 7
Participants can log in to the landing page at any time to track their referral progress and status. This allows them to review their referral statistics and monitor the rewards they have earned.
By following these steps, participants can effectively engage in Kabuni's referral program, earning rewards while helping grow the Kabuni community.
Referral Program Launch
In January 2024, Kabuni announced the launch of their new referral program across multiple social platforms. While the initial program generated some interest, it did not achieve the desired level of success. Despite the buzz and anticipation within the community, the program's reach and engagement fell short of expectations.
In May 2024, Kabuni revamped their referral program by partnering with ReferralHero. This strategic move transformed the referral process, enhancing efficiency and user experience. With ReferralHero, Kabuni streamlined the referral process, making it easier for participants to share their unique links, track their rewards, and engage with the program.
"We managed the migration by carefully planning and executing each step to ensure a seamless transition. Key factors for enhanced performance with ReferralHero included better tracking, analytics, and user-friendly features."
- Nimesh Patel, Founder @ Kabuni
This revitalized launch leveraged clear communication, a user-friendly referral process, and attractive rewards to motivate users to actively participate and expand Kabuni's user base. The switch to ReferralHero significantly improved the program's performance, fostering a sense of community and contributing to Kabuni's growth within the web3 NFT space.
Referral Program Ongoing Promotion
To maintain the program's success, Kabuni utilized various promotional strategies:
Website CTAs
Kabuni created a dedicated referral landing page to provide clear and easy access for participants. This page includes prominent calls-to-action (CTAs) that encourage visitors to join the referral program. A key feature is the floating button that, when clicked, opens the signup form. The landing page is designed to be user-friendly and informative, showcasing the benefits and rewards of participating in the program. By directing traffic to this centralized hub, Kabuni ensures that potential participants have all the information they need to get started.
ReferralHero Email Automations
Kabuni leveraged ReferralHero’s automated email sequences to engage participants and keep them motivated:
- Welcome Email: Sent immediately after a participant signs up, this email provides a warm welcome and outlines the benefits of the referral program.
- Follow-up Email: A follow-up email is sent two days after the subscriber is added to the campaign to encourage them to start referring.
- Activation Email: This email is sent to participants who haven't yet made any referrals, prompting them to take action and start sharing their referral link.
- First Referral Email: When a participant makes their first referral, they receive a congratulatory email that acknowledges their effort and explains what to expect next.
- Referral Email: Each time a participant’s referral results in a new purchase, they receive an email notification.
- Milestone Email: Sent when participants reach significant milestones in the referral program, these emails celebrate their achievements and encourage further participation.
- Reminder Email: Periodically, reminder emails are sent to keep the referral program top of mind for participants and motivate them to continue referring.
Social Media Engagement
Kabuni maintained an active presence on social media to promote the referral program and engage with their community:
Facebook Post: Regular posts on Facebook highlighted the benefits of the referral program, and steps to get started. These posts included direct links to the referral landing page to encourage immediate action.
Instagram Bio: Kabuni utilized their Instagram bio to promote the referral program by including a link to the referral landing page. This ensured that all profile visitors were aware of the opportunity to participate.
Talk on Gauth Site: Kabuni engaged with the community on Gauth, a popular web3 discussion platform, to discuss the benefits and progress of their referral program. This interaction helped build trust and excitement around the program, encouraging more participants to join.
By integrating these ongoing promotional efforts, Kabuni effectively maintained engagement and enthusiasm for their referral program, driving sustained growth and participation within the community.
Referral Program Results
The results of Kabuni's referral program have been remarkable. Since its launch, Kabuni has added 3,478 subscribers to their community, with 3,014 of these being direct referrals through the program. This success highlights the effectiveness of the referral strategy in driving substantial growth and engagement.
"We are pleased with the program results. We have 3,000 influencers to start building relationships with as we enhance our product experience. The program has provided us with a solid base of influencers to engage with, which is crucial for our growth."
- Nimesh Patel, Founder @ Kabuni
Results after one week on May 21, 2024
- Number of subscribers: 301
- Number of referrals: 57
- Referral rate: 0.93% (28 subscribers have referred more than 1 person/total 301 subscribers)
- Referral growth: 23.3% (57 referred subscribers/(301-57)organic subscribers)
Results after one month on June 21, 2024
- Number of subscribers: 3005
- Number of referrals: 2565
- Referral rate: 0.06% (169 subscribers have referred more than 1 person)
- Referral growth: 582.9% (2565 referred subscribers/(3005-2565)organic subscribers)
All time results as of July 19, 2024
- Number of subscribers: 3478
- Number of referrals: 3014
- Referral rate: 0.05% (171 subscribers have referred more than 1 person)
- Referral growth: 649.5% (3014 referred subscribers/(3478-3014)organic subscribers)
Additionally, participants have shared their referral links a total of 6,075 times. This extensive sharing not only amplifies the program's reach but also underscores the strong enthusiasm and commitment of Kabuni’s user base. The program has proven to be a powerful tool for expanding Kabuni's community within the web3 NFT space.
Kabuni’s referral program exemplifies how a strategic approach to referrals can drive significant growth and community engagement. The transition to ReferralHero in May 2024 played a pivotal role in revitalizing the program, showcasing the importance of efficient and user-friendly processes.
The remarkable results achieved underscore the effectiveness of the referral strategy and the enthusiasm of Kabuni’s participants. Kabuni’s referral program serves as an outstanding model for leveraging referrals to foster growth in the web3 NFT space.
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