Choosing the right referral platform
Have you ever seen a comparison page where the “challenger” comes out better than the company writing the comparison?
Exactly. Neither have we. So when we set about comparing our referral software to others we wanted to take a different approach. Here’s the approach we’re taking:
The comparison we’ve put together is based on whether it’s possible (and how much it costs) to do in Yotpo Loyalty & Referrals (previously Swell) what you can do in ReferralHero.
We will be the first to admit that Yotpo (which stands for “Your Opinion, The Public Opinion”) does have an undebatable good-looking website and might seem convincing from the outside looking in. But building a referral program that transforms your current customers into brand ambassadors is not a speedy trial.
We’re biased but we’re not blind: for some of you, Yotpo will be the better option. But this side-by-side comparison chart exposes some additional evidence. We are going to start the hearing and demonstrate when ReferralHero is a clear winner over our competitor.
The breakdown. Read this if you're short on time.
Building a scalable referral program to 10x your SaaS, fintech, web3, software platform, mobile app, offline, or service business.
Running complex loyalty campaigns for eCommerce shops
Customizing to your product, service, or marketing funnel
A loyalty point-based template
An all-in-one platform that integrates with your marketing stack
Hosting a campaign with “eCommerce friendly” integrations only
100% white-labeled user experience
50% white-labeled user experience
A strategic choice for businesses looking for tailored solutions at a competitive price point
Businesses who want to pay monthly fee + sales commission
A referral program that encourages continuous user engagement through gamification, social and email touchpoints
A loyalty campaign that encourages “point” accumulation and redemption
Marketers who want detailed analytics and performance reporting
Marketers who want to decipher data reports to figure out what is important
Access to 24/7 technical customer support
Access to email support
Last update 2025.
ReferralHero and Yotpo have very different pricing plans. Yotpo charges a monthly fee plus commission based on # of orders, so it’s hard to cross-examine. But if we assume that 10% of subscribers are purchasing monthly, we can generate some convincing insights.
*All prices are a monthly subscription. Last update 2025.
Knowing which conversion events to design your campaign around might be the most important aspect of a successful referral program. Ask yourself, “Which event(s) could double your business?” From signups to social shares, understanding these touchpoints helps you design a campaign that maximizes impact and drives growth.
Last update 2025.
Building a successful referral program isn’t just about slapping a template on a post-purchase page. ReferralHero allows much greater customization of your referral program to fully integrate with your marketing funnel.
Last update 2025.
Your brand. Your customers. Your campaign. Yotpo forces its brand on your campaign with a "Powered by" backlink unless you’re on the most expensive plan. ReferralHero is a 100% white-label solution where you entirely own your brand experience from start to finish.
Last update 2025.
ReferralHero is built to double your business which is why it comes with a set of automation emails to skyrocket your subscriber's engagement.
Last update 2025.
When choosing the right platform you want to make sure it connects to your existing marketing stack.
Looking for another integration? Let us know and if we don’t have it, we’ll build it! Last update 2025.
Data analysis is crucial to understanding the performance of your referral program. ReferralHero provides you with deep data and insights on user behavior and where to optimize your campaign. The table shows performance dashboard insights available in ReferralHero vs Yotpo.
Last update 2025.
Campaign manipulation is a reality, especially when the rewards are high-stake! Rest assured as the ReferralHero anti-fraud algorithm works in the background so you can be confident only real people are joining your referral program.
Last update 2025.