Choosing the right referral platform

ReferralHero vs Yotpo (Loyalty & Rewards)

Have you ever seen a comparison page where the “challenger” comes out better than the company writing the comparison?

Exactly. Neither have we. So when we set about comparing our referral software to others we wanted to take a different approach. Here’s the approach we’re taking:

  • The comparison we’ve put together is based on whether it’s possible (and how much it costs) to do in Yotpo Loyalty & Rewards (previously Swell) what you can do in ReferralHero.

We will be the first to admit that Yotpo (which stands for “Your Opinion, The Public Opinion”) does have an undebatable good-looking website and might seem convincing from the outside looking in. But building a referral program that transforms your current customers into brand ambassadors is not a speedy trial. 

We’re biased but we’re not blind: for some of you, Yotpo will be the better option. But this side-by-side comparison chart exposes some additional evidence. We are going to start the hearing and demonstrate when ReferralHero is a clear winner over our competitor.

Summary

The breakdown. Read this if you're short on time.

Building a scalable referral program to 10x your SaaS, fintech, web3, software platform, mobile app, offline, or service business.

Running complex loyalty campaigns for eCommerce shops

Customizing to your product, service, or marketing funnel

A loyalty point-based template

An all-in-one platform that integrates with your marketing stack

Hosting a campaign with “eCommerce friendly” integrations only

100% white-labeled user experience

50% white-labeled user experience

A strategic choice for businesses looking for tailored solutions at a competitive price point

Businesses who want to pay monthly fee + sales commission

A referral program that encourages continuous user engagement through gamification, social and email touchpoints

A loyalty campaign that encourages “point” accumulation and redemption

Marketers who want detailed analytics and performance reporting

Marketers who want to decipher data reports to figure out what is important

Access to 24/7 technical customer support

Access to email support

Price

ReferralHero and Yotpo have very different pricing plans. Yotpo charges a monthly fee plus commission based on # of orders, so it’s hard to cross-examine. But if we assume that 5% of subscribers are purchasing monthly, we can generate some convincing insights.

1,000 Subscribers
15,000 Subscribers
50,000 Subscribers
200,000 Subscribers
$200
$199 + commission ($250)
$199 + commission ($650)
$400
$400
$199 + commission ($100)
$199
$100

*All prices are a monthly subscription. Last update 2024.

Event Tracking

Knowing which conversion event to design your campaign around might be the most important aspect of a successful referral program. Ask yourself, “which event(s) will double your business?”.

Track Sign Up Events
One-Click Signup Button
Track Purchase Events
Track Phone Calls Scheduled
Track Social Shares
Track Manual Confirmation Events
Track Custom Conversion Events
Track Mobile App Downloads
Track Offline Purchases

Customization

Building a successful referral program isn’t just about slapping a template on a post-purchase page. ReferralHero allows much greater customization of your referral program to fully integrate with your marketing funnel.

Plug and Play Widgets
Floating Button Widget
Customize Widget Designs
Dynamic Smart Leaderboard
REST API to Build a Custom Program
Social Sharing Options
Use Your Current Signup Form
Memorable Referral Links
9
7

Branding

Your brand. Your customers. Your campaign. Yotpo forces its brand on your campaign with a "Powered by" backlink unless you’re on the most expensive plan. ReferralHero is a 100% white-label solution where you entirely own your brand experience from start to finish.

White Label Widget
White Label Emails
Use Your Branded Email Template
White Label Sender Address
Use Your Domain for Campaign URL
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partial

Engagement

ReferralHero is built to double your business which is why it comes with a set of automation emails to skyrocket your subscriber's engagement.

Welcome Emails
Notification Emails
Reminder Emails
Opt-in Emails
Viral Coupons
3
6
5
2
2
1
1
3

Integrations

When choosing the right platform you want to make sure it connects to your existing marketing stack.

Slack
MailChimp
Hubspot
Segment
Webhooks
Tango Card
Intercom
Fomo
Klaviyo
Moosend
Sendlane
Zapier
MixPanel
Facebook Pixel
only on Shopify

Looking for another integration? Let us know and if we don’t have it, we’ll build it!

Analytics & Reporting

Data analysis is crucial to understanding the performance of your referral program. ReferralHero provides you with deep data and insights on user behavior and where to optimize your campaign. The table shows performance dashboard insights available in ReferralHero vs Yotpo.

# of Total Subscribers
Email Reports/Sent
Email Reports/Bounced
Email Reports/Referrals
Email Reports/Clicks
Email Reports/Opened
Email Reports/Unsubscribes
# of Total Referrals
Referral Rate %
Referral Growth %
Top Referrers
# of Subscribers Referred
Tracking Referral Sources
# of Referrals by Source
# of Shares
# of Referrals by Device
# of Subscribers by Country
Device Tracking
# of Subscribers by Device
# of Subscribers by Source
# of Subscribers Not Referred
# of Inactive Referrers
# of Active Referrers
Timeline Selector

Security

Campaign manipulation is a reality, especially when the rewards are high-stake! Rest assured as the ReferralHero anti-fraud algorithm works in the background so you can be confident only real people are joining your referral program.

Confirmation Email
Real-Time Anti-Fraud Algorithm
Blacklist
ReCaptcha
Manually Review and Confirm Referrals
SMS Verification

Trusted by the best in the world.

From startups to Fortune 500, helping the very best  grow their business through word of mouth.
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