Choosing the right referral platform

ReferralHero vs GrowSurf

Have you ever seen a comparison page where the “challenger” comes out better than the company writing the comparison?

Exactly. Neither have we. So when we set about comparing our referral software to others we wanted to take a different approach. Here’s the approach we’re taking:

  • The comparison we’ve put together is based on whether it’s possible (and how much it costs) to do in GrowSurf what you can do in ReferralHero.
  • We’re biased but we’re not blind: for some of you, GrowSurf will be the better option. What we’re trying to demonstrate is when ReferralHero is a better fit than our competitor.

TL;DR

Read this if you're short on time

When comparing these two products the main differences that stand out are features, customization and cost. ReferralHero has more advanced features like automation emails, broadcasts, integrations and advanced anti-fraud algorithm that are just NOT possible in GrowSurf.

If branding is important to you, GrowSurf offers a decent level of white-labelling, however ReferralHero offers a much higher level of customization than GrowSurf. If you need to integrate with third-parties, ReferralHero has 14 integrations vs 5 of GrowSurf.

Finally, GrowSurf is more expensive. For a complete solution, GrowSurf costs $333/month, while ReferralHero costs $199.

Monthly cost for medium-size campaign
Customization
Size of campaign
Branding
Automation emails
$49 - $99
Advanced
Medium to large
Small to medium
100% White label
Partial White Label
9
5
14
5
Advanced
Limited
Advanced
$66 - $132
Integrations
Anti-fraud features
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Customization

ReferralHero allows greater customization and more sharing options

Widget design
Sharing options
Custom form
Memorable referral links
Custom email HTML
4
8
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Branding

GrowSurf allows you to remove the "Powered by" link on paid plans but all emails will be sent using their email address. ReferralHero is a white-label solution where you completely own the experience.

White label widget
White label emails
White label sender address
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Engagement features

ReferralHero is built to 10x your email list which is why it comes with a set of automation emails to skyrocket your subscribers engagement while GrowSurf has only three.

Welcome email
Referral email
Follow-up email
Activation email
Referred email
Broadcasts
Viral coupons
Promoted email
Reminder email
Milestone email
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Integrations

When choosing the right platform you want to make sure it connects to your existing marketing stack.

Slack
MailChimp
Hubspot
Segment
Webhooks
Tango Card
Intercom
Fomo
Moosend
Sendlane
Zapier
MixPanel
Facebook Pixel
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Security

Anti-fraud features are very important, especially when what you pay is based on your campaign size.

Confirmation email
Real-time anti-fraud algorithm
Blacklist
ReCaptcha
SMS verification
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Price

Since ReferralHero and GrowSurf have different pricing plans, we compare pricing for same size campaigns.

2,500 subscribers
15,000 subscribers
50,000 subscribers
200,000 subscribers
$99
$333
Unknown
$799
$199
$132
$66
$49

*All prices are for a monthly subscription. Last update December 2019

Summary

When should you choose GrowSurf, and when ReferralHero

ReferralHero

  • ReferralHero is a referral platform built to run large referral programs and 10x your email list
  • It's an all-in-one platform that integrates easily with your marketing stack
  • It's hyper customizable and 100% white-labelled

GrowSurf

  • GrowSurf is good for small referral campaigns
  • GrowSurf is a good option if you're not too worried about the quality of the referrals
  • GrowSurf is a good option if you don't need have many third-parties you want to integrate with

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