Choosing the right referral platform
Have you ever seen a comparison page where the “challenger” comes out better than the company writing the comparison?
Exactly. Neither have we. So when we set about comparing our referral software to others we wanted to take a different approach. Here’s the approach we’re taking:
The comparison we’ve put together is based on whether it’s possible (and how much it costs) to do in Referral Rock what you can do in ReferralHero.
We will be the first to admit Referral Rock does have a solid-looking website and might seem better from the outside looking in. But building a referral program that transforms your current customers into brand ambassadors is no easy stone throw away.
We’re biased but we’re not blind: for some of you, Referral Rock will be the better option. But this side-by-side comparison chart exposes the inner layers. We’re going to split open the rock and demonstrate when ReferralHero is a better fit than our competitor.
The breakdown. Read this if you're short on time.
Building a scalable referral program to 10x your SaaS, fintech, web3, software platform, mobile app, offline, or service business.
Running referral campaigns for "any" business
Customizing to your product, service, or marketing funnel
Requiring an $400 setup fee for custom help
An all-in-one platform that integrates with your marketing stack
A platform that limits your integrations
100% white-labeled user experience
If you don’t mind "Powered by Referral Rock" back-link on widgets, emails, etc.
Budget-friendly businesses (ReferralHero is half the cost of Referral Rock)
Businesses who want to pay an $400 setup fee + $400+/mo to unlock basic features (ex. ability to remove "Powered by Referral Rock")
A referral program that encourages continuous user engagement through gamification, social and email touchpoints
A referral campaign that encourages purchases only
Marketers who want detailed analytics and performance reporting
Marketers who want to do their own data manipulation
Access to 24/7 technical customer support
Access to an “Account Manager” for $25,000/year
Last update 2025.
ReferralHero and Referral Rock have very different pricing plans. Referral Rock charges an $400 setup fee, monthly fee, and “add-ons” depending on subscribers and/or features, so it’s hard to compare rocks to rocks.
*All prices are based on an annual contract. Last update 2025.
Knowing which conversion events to design your campaign around might be the most important aspect of a successful referral program. Ask yourself, “Which event(s) could double your business?” From signups to social shares, understanding these touchpoints helps you design a campaign that maximizes impact and drives growth.
Last update 2025.
Building a successful referral program isn’t just about slapping a template on a page. ReferralHero allows much greater customization of your referral program to fully integrate with your marketing funnel.
Last update 2025.
Your brand. Your customers. Your campaign. Referral Rock forces its brand on your campaign with a "Powered by" backlink unless you’re on the most expensive plan. ReferralHero is a 100% white-label solution where you entirely own your brand experience from start to finish.
Last update 2025.
ReferralHero offers a powerful set of automated email and SMS tools to boost engagement and keep referrals active, whereas ReferralRock provides only basic email notifications.
Referral Rock limits the number of emails sent to 4x your Member limit per month. Last update 2025.
When choosing the right platform you want to make sure it connects to your existing marketing stack. Referral Rock limits your integrations unless you want to pay for "add-ons".
Looking for another integration? Let us know and if we don’t have it, we’ll build it! Last update 2025.
Data analysis is crucial to understanding the performance of your referral program. ReferralHero provides you with deep data and insights on user behavior and where to optimize your campaign.
Last update 2025.
Campaign manipulation is a reality, especially when the rewards are high-stake! Rest assured as the ReferralHero anti-fraud algorithm works in the background so you can be confident only real people are joining your referral program.
Last update 2025.