At Maître(now ReferralHero), we believe it’s important to celebrate our successes. It strengthens our moral, it bonds the team together and it forces us to level up our ambitions.
Today I’m proud to announce we have achieved a significant milestone of our journey: 1 Million subscribers generated across all our customers in the world. In this post I want to share with you what our plans for the future are and where we are going as a company.
Where we started
When I started Maître, I didn’t have lots of expectations. It was a 4 days hack and I thought it would have hopefully become a nice side project generating some money on the side. Things changed when people started paying for it before it was even ready. That gave me the confidence to continue building Maître and look at it as a potential business idea. If there is one thing I’ve learned over the past three years as an entrepreneur is that you can have the best idea in the world, but until you have people getting their credit cards out of their wallets and pay you, what you got is a hobby.
Our journey took a leap forward when we launched Maître on Product Hunt. The launch was a total success (Top 20 of most upvoted products of all time) and made clear that we were onto something. PS: If you want to know how we nailed our launch on Product Hunt, made $1,000 in one day and want to do the same read our blog post on Medium.
After Product Hunt, we got visibility and reputation. More and more companies started using Maître to run their campaigns and get massive virality. Some of those campaigns were in fact so big they crashed our servers.
This is exactly what happened with Whistler Wash. After a very successful Kickstarter campaign, they used Maître to grow from 800 subscribers to 15,000 in a couple of days. Another time, the french multinational Leclerc used Maître to run a weekly contest and generate 160K subscribers in less than 10 days.
After these unpleasant episodes we have massively improved our infrastructure and even refactor core parts of our code. We have regained the trust of our users and increased our month-over-month growth rate by 38%. They say you learn by making mistakes. Now I know they are totally right.
Where we are going
Our mission is to enable companies of any size to achieve massive and viral growth. To do so we believe Maître is a great starting point but we can do much much more. We really feel like we have barely scratched the surface.
Maître is also evolving quickly. It’s becoming an ecosystem of tools for growth. A Growth-as-a-service kinda platform, if you prefer.
It’s very clear what we want to achieve in the long term. We have the resources and a team I’m really proud of to execute on that plan. With your constant support and feedback we will do magic.
By the way, some of this magic will be available soon. We are about to announce some new incredible features in the next couple of weeks and we can’t wait for you to use them.
Stay tuned. The best is yet to come.
PS: As usual, I’d like to hear from you. You can personally reach out to me by commenting this post or sending an email to firstname.lastname@example.org.