Referral Marketing Crash Course

Most referral programs suck.
The majority of them are poorly designed and die out pretty quickly. But the ones that do succeed become a stable source of sustainable growth for years.

Why?

There are many factors that determine the success of a referral program, but one stands out loudly. The key to a successful referral program is preparation.

You don’t simply launch a referral program out of the blue without thinking about the reward you are going to offer or designing a great user experience.

Being prepared and planning ahead will not just make things MUCH easier but it will also generate far greater results.

Over the last 5 years we have seen hundreds of referral programs. Some successful, some not. And over the years we have worked out what makes a great referral program and distilled the learnings in this 4-part crash course.

Many people waste previous time and effort in a poorly referral program that goes nowhere. With this crash course you'll go from 0 to Hero about referral marketing and learn how to create a referral campaign that doesn't suck™.