A referral program is the most sustainable acquisition channel but setting one up is not simple, especially if it's your first time.
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ReferralHero has doubled our loan applications in one month. 10/10 recommended.
With ReferralHero for every 100 people who sign up to our newsletter from the referral campaign, we get roughly 13 new customers.
We absolutely loved ReferralHero. We got over 300K emails in less than two weeks!
How do you grow a business with 1 million users and keep your customer-acquisition-cost (CAC) low?
Like most digital businesses, Jesse Neugarten - Dollar Flight Club's founder - had already tried the "usual suspects", paid ads and content marketing, with discouraging results.
Paid ads, like Google Ads and Facebook Ads, are difficult to set up correctly and tend get more expensive every year.
Content marketing requires you to create high-quality content and, even when it works, it takes a very long time to see the results.
Then Jesse noticed a simple fact: many of his customers were already spreading the word about The Dollar Flight Club and referring their friends through word-of-mouth.
Also those referred people tended to be better customers than the ones acquired through other channels. They tended to cost much less to acquire. They tended to stick around for longer. They tended to become themselves ambassadors and refer their friends.
That's when Jesse realised the power of referral marketing to grow a business. Why keep investing in inefficient marketing channels when there's one that is much cheaper and far more effective?
So Jesse used ReferralHero to set up a simple ambassador program for his business and in just a few months it had increased The Dollar Flight Club's number of customers by 13%.
Setting up a successful referral program can be hard, especially if it's your first time.
Luckily, you don't have to guess; we have created a free 5-day email course that will teach you how to design, setup and launch a successful referral program that will grow your business, including: how to find the right rewards, how to design a great user experience, how to keep your ambassadors engaged and much more.
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